Etiquette of the Undercaste: Antenna Theater’s Walk-Through of Poverty (1988-1995)

Etiquette of the Undercaste was the Antenna Theater production that asked visitors to die, be born again, and live a whole life on the wrong side of the economy in under an hour. It opened in San Francisco in 1988, toured until 1995, and spent two months in a Smithsonian gallery in 1992. Many of the reviews quoted here survive as reprints on Antenna’s former website, credited below to the original outlets.

Quick answer

What was Etiquette of the Undercaste?

Etiquette of the Undercaste was an interactive installation by Antenna Theater, first shown in San Francisco in 1988. Wearing a Walkman, each visitor lay in a morgue drawer, “died”, and was “reborn” into a life of poverty, walking through 13 rooms that ended on a park bench. It played the Smithsonian in 1992.

Why “undercaste”? Where the idea came from

Times Square in New York in 1980, the setting that inspired Etiquette of the Undercaste
Times Square, New York City, photographed in 1980. Image: Gerd Eichmann / Wikimedia Commons, CC BY-SA 4.0 (creativecommons.org/licenses/by-sa/4.0/).

The sources disagree on when the idea began. The Christian Science Monitor reported in 1992 that Chris Hardman, Antenna’s founder and artistic director, conceived it in 1980, after seeing many homeless people in Times Square. The Philadelphia Inquirer wrote the same year that “Hardman says he was inspired” by “a 1985 visit to Times Square.”

The safe summary is that the idea dates to Times Square in the early to mid 1980s, and that the premiere came in autumn 1988. As for the title, Hardman told the Inquirer: “I felt that underclass was too soft.”

“You are going to die”: the morgue drawer

Inside Etiquette of the Undercaste, Antenna Theater's walk-through maze about poverty and homelessness
A photograph from Etiquette of the Undercaste, shown under Maze Productions on Antenna’s New Theater Forms page. Image: Antenna Theater archive.

Steven Winn of the San Francisco Chronicle described the entrance in October 1988. Visitors “are equipped with a Sony Walkman and headset as they face a giant gray facade of morgue drawers.” One drawer opens, “the wary listener lies down on the slab and the drawer is shoved shut. ‘You are going to die,’ comes a voice in our ears.”

Antenna’s chronology gives the premise in one line: “Upon entering the installation, the visitor ‘died’ and was ‘reborn’ into a life characterized from birth by a succession of ever-worsening circumstances, ultimately leading to homelessness.” The Monitor reported that a spinning wheel chose the visitor’s new family, with parents addicted to cocaine, crack, heroin or alcohol.

Thirteen rooms, one life

The chronology calls it “a maze of 13 rooms where participants experienced poverty and powerlessness firsthand.” Between them, the critics named these stations.

A room from Etiquette of the Undercaste, the 13-room installation each visitor walked through alone
A photograph from Etiquette of the Undercaste, Antenna Theater’s 1988 to 1995 walk-through installation. Image: Antenna Theater archive.
StationWhat happenedReported by
Rebirth“a turning globe and a roulette wheel”Philadelphia Inquirer
Juvenile hall“a Picasso-esque neo-primitive wooden sergeant”1988-1989 reviews
First jobFlipping plastic hamburgers “for $4.40 an hour”1988-1989 reviews
Job counselorA figure “with wooden-disk lips on springs”Christian Science Monitor
Boxing ring“a massive, foam-rubber boxer suspended from above”1988-1989 reviews
JailMirrors showing “our own image repeated ad infinitum”1988-1989 reviews
Welfare office, soup kitchenRevolving doors at the welfare office, then a soup kitchen1988-1989 reviews
Park benchA bench beside a bottle of Night Train1988-1989 reviews
Stations named in reviews of the installation, 1988-1992.

The Chronicle reported the closing words: “It’s your system. It’s my fault.” The Monitor noticed that visitors came out “silent and not smiling.”

Voices from the street: how the soundtrack was made

The New York Times reported in 1992 that the Walkman soundtrack used “statements given in interviews to Mr. Hardman and Due Qui Nguyen, a newscaster in California.” The Chronicle and The Times of London credited the set design to Ronald M. Davis.

Hardman described the work in two ways. The New York Times and Mother Jones quoted “I am calling this a social stimulator,” while the Monitor printed “social simulator.” He told Mother Jones: “I want to show that this image of ourselves as free agents in an open-ended society is bunk. Most poor people are trapped.”

The format itself is explained in our guide to how one-to-one maze productions guided a single visitor, and the Walkman behind it in our headphone theater history.

From SOMAR to the Smithsonian

San Francisco, Santa Barbara and the Marin Headlands

SOMArts cultural center on Brannan Street, San Francisco, where Etiquette of the Undercaste premiered
SOMArts, formerly the South of Market Cultural Center, in the old Western Pacific freight house on Brannan Street. Image: Pi.1415926535 / Wikimedia Commons, CC BY-SA 3.0 (creativecommons.org/licenses/by-sa/3.0/).

The premiere was at SOMAR, the South of Market Cultural Center, where the Chronicle said it ran “through December 11” in 1988. The New York Times later listed three showings before Washington: “the SOMAR Gallery in San Francisco, the Contemporary Arts Forum in Santa Barbara, Calif., and the Marin Headlands in Sausalito.”

Coastal cliffs near Fort Barry in the Marin Headlands, across the Golden Gate from San Francisco
Cliffs near Fort Barry in the Marin Headlands, outside Sausalito. Image: Kwakamacca / Wikimedia Commons, CC BY 3.0 (creativecommons.org/licenses/by/3.0/).

The Santa Barbara run was in 1991, according to Antenna’s chronology. The Marin Headlands showing is undated and does not appear in the chronology at all.

The Experimental Gallery, 1992

The Smithsonian’s Experimental Gallery, in the Arts and Industries Building, showed the work from February 14 to April 15, 1992. A Smithsonian Institution Archives photo caption records that “Visitors entered by lying on a morgue drawer and then were reborn in the exhibition.” The Archives also hold a folder titled “Budget for Etiquette of the Undercaste Exhibition.”

The Christian Science Monitor’s 1992 report on the exhibit that put visitors in the role of the homeless judged that it “makes an intelligent attempt at raising these issues.” The New York Times quoted Smithsonian Secretary Robert Adams calling it an example of “how museums must relate to the problems of the contemporary world,” and noted that “no Federal money will be spent for the homelessness exhibition here.”

There was pushback. Hardman later told the Seattle Times that “an editorial in The Washington Times attacked the Smithsonian” before the show opened; the Journal could not locate that editorial. The New York Times also quoted Allen Bliss, a man without housing, in Lafayette Park: “They should spend money on the homeless situation and on housing.”

Seattle and UCLA

The Seattle Times reported a 1993 showing in the Newmark building at Second and Pike, presented by the Seattle Junior League. The last listed venue was the UCLA Wight Art Gallery in Los Angeles in 1995, where the Daily Bruin called it “a hypnotic, suffocating, eye-opening and sometimes downright offensive journey.”

YearVenueTime inside and entry interval
1988SOMAR, San Francisco45 minutes (Chronicle, 1988; The Times, 1989); bookings every 15 minutes (The Times)
Before 1992Marin Headlands, SausalitoNot reported
1991Contemporary Arts Forum, Santa BarbaraNot reported
1992Smithsonian Experimental GalleryOne visitor every three minutes (New York Times)
1993Newmark building, SeattleAbout 30 minutes, every 3½ minutes (Seattle Times)
1995UCLA Wight Art GalleryOne visitor every three minutes (Daily Bruin)
Venues and timing, as each source reports them.

Antenna’s own pages give the run as 1988 to 1995 in the chronology but “1988 to 1994” on the 2005 show page; the January 1995 UCLA run supports the later date. The Seattle Times also dated the creation to 1989, which conflicts with the Chronicle’s 1988 review.

What critics said

Antenna Theater's Etiquette of the Undercaste, the 1988 walk-through that later played the Smithsonian
A photograph from Etiquette of the Undercaste, which premiered at SOMAR in San Francisco in 1988. Image: Antenna Theater archive.

The line Antenna quoted most came from The Times of London in 1989: “Chris Hardman’s Antenna Theater has shown social engagement before, but never yet of this intensity. One emerges from ‘Etiquette of the Undercaste’ not only moved, but shaken.” It appears on Antenna’s press page, from Esquire to The Times.

Not everyone was persuaded. The Chronicle’s Winn wrote: “We get the manner more than the matter of what happens to people who wind up outside this society’s walls.” How the piece compares with seated drama is taken up in immersive theater vs traditional theater.

Frequently asked questions

What was Etiquette of the Undercaste?

An Antenna Theater walk-through installation in which each visitor, wearing a Walkman, died in a morgue drawer and was reborn into a life that ended in homelessness.

When was it at the Smithsonian?

From February 14 to April 15, 1992, in the Experimental Gallery of the Arts and Industries Building.

How long did it take to walk through?

Critics reported 45 minutes in 1988 and 1989 and about 30 minutes in Seattle in 1993.

Whose voices were on the soundtrack?

Statements from interviews recorded by Chris Hardman and Due Qui Nguyen, a California newscaster, according to the New York Times.

Why the word “undercaste”?

Hardman told the Philadelphia Inquirer: “I felt that underclass was too soft.”

The production sits among four decades of work in Antenna Theater’s full production chronology, alongside Antenna’s maze productions and Walkmanology and how Hardman turned the audience into audients.

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